Why we started.
We started Eonic Labs because the digital advertising ecosystem is full of valuable software problems, and most of them are being solved badly — either by legacy vendors resistant to change, or by thin wrappers over other people's APIs.
We wanted to build a different kind of company: small, engineering-led, product-owning. No client-services treadmill, no growth-hacked venture arc — just a team of senior builders investing in a few products we believe in, for the long haul.
Four years later, that's still exactly what we are. SpiderAds and Influeri are alive and well, paying their way, and run by the people who built them. The plan is to keep going.